Mindful Drinking and Moderation in Midlife: How to Drink Less, On Your Terms

#4. Going International with South Africa's Mahala Botanical AF Spirit

• Denise Hamilton-Mace • Episode 4

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0:00 | 30:47

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Origins of Mahala 
Farm-to-glass process 
 The only female-owned distillery
 Supporting and upskilling
 Paul's previous life
Challenges in the UK.
 Low/No in South Africa.
Industry growth.
 Expanding to the US.
 Mahala Amber.
 The craft market.
 The cost of quality. 
Constant innovation.
 The Sparrow Society 
 The Botanical Society of South Africa.
  

Highlights from Paul & Daniele

“And I think, when you say farm to glass, it's really that we are part of the process from the beginning where we pick the botanicals  to the end of it where we actually bottle it, label it and put in the box all ourselves”

"The forecast for the next three years for the UK low/now market is to grow at 8% to 10% where alcoholic spirits are flat."
 
"I think there's a lot of support for females in the industry at the moment."

"We're always going to be at the craft end, at the premium end... people are willing to pay for a really nice product that's got quality packaging, quality taste, and that has a nice story behind it."

Try Mahala Amber*
Try Mahala Botanical* 

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✅ Get the Beginner's Guide to Mindful Drinking - https://lownodrinker.com/mindful-drinking-beginners-guide/

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❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13

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