Mindful Drinking and Moderation in Midlife: How to Drink Less, On Your Terms
**A Spotify 'Rising Star' show** Practical moderation for the way you want to live.
Why can't I drink like I used to? How do I drink less without quitting completely? Should I go for low, no or light alcohol drinks? Why do alcohol-free drinks cost so much?
If you're in your 30s, 40s, 50s or beyond and asking these questions, this is your podcast.
Welcome to the essential show for midlife adults who want to drink less, on their own terms—without the pressure to quit completely, follow rigid rules, or label themselves as sober.
I'm Denise Hamilton-Mace, your mindful drinking mentor, writer and public speaker on all things low, no and light. Each week, I help stressed parents and busy midlife adults navigate their relationship with alcohol through practical approaches grounded in real-world experience and behaviour change strategy, not willpower or wellness culture
What you'll get:
Mindful Moderation Solo Episodes – Deep-dives answering the questions that matter to sophisticated drinkers who want to moderate smartly:
- How do I cut back when my partner still drinks at home?
- What really works: willpower vs. strategy?
- Why do premium alcohol-free drinks cost the same as full-strength versions?
- How do I navigate social situations when I'm the only one moderating?
This podcast is for you if:
- You're looking for practical advice that fits your demanding life, not another wellness overhaul
- You recognise that coasting with mid-strength drinks, zebra-striping, or bookending your evening with something non-alcoholic are all valid strategies
- You want better mornings without giving up celebrating life's special moments
This isn't about going completely dry or reinventing yourself. It's about keeping energy for what matters most: family, health, career, and living life on your own terms.
Join the moderation revolution happening in midlife – because while Gen Z gets the headlines, you're the one actually doing it.
Mindful Drinking and Moderation in Midlife: How to Drink Less, On Your Terms
#5. Meeting Gen!us 3% Beer Co-Founder Jason Clarke
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Jason Clark is one of the founders of Gen!us Brewing, a company that specialises in lower-alcohol, low-calorie craft beers. With a background in filmmaking, Jason recognised the need for a high-quality, lower-ABV beer option in the market and set out to create Genius Brewing with his co-founder, Charlie. Their goal is to provide consumers with a healthier drinking option that doesn't compromise on taste.
Summary:
Jason shares the story behind the creation of Genius Brewing and discusses the challenges they faced in bringing a 3% beer to the market. He also talks about the changing landscape of the beer industry and the growing demand for healthier drinking options. Jason shares his thoughts on the future of the low and no-alcohol market and the importance of providing consumers with a range of choices.
Jason talks about:
- The low and no-alcohol market is experiencing significant growth, driven by the demand for healthier drinking options.
- Genius Brewing aims to provide consumers with a high-quality, lower-ABV beer that doesn't compromise on taste.
- The industry needs to clarify the terminology around low and no-alcohol products to avoid confusion for consumers.
- The rise of session IPAs and the reduction in alcohol duty for lower ABV beers are shaping the future of the craft beer market.
- Genius Brewing is focused on expanding its presence in the on-trade market and bringing its products to a wider audience.
Jason says:
- "People drink Genius because it tastes great and it's better for you, simple as that."
- "The consumer totally gets the product… They're amazed by the flavour, they just go, 'My God, why is nobody doing this?'
- "The health agenda in the alcohol space is around alcohol and calories."
Try Gen!us Lager*
Try Gen!us Pale Ale*
My Name'5 Doddie Foundation
===
🎄 Join the daily advent for free to have your best Christmas & New Year yet! https://lownodrinker.com/christmaspod/ 🤶🏾
===
✅ Get the Beginner's Guide to Mindful Drinking - https://lownodrinker.com/mindful-drinking-beginners-guide/
===
❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13
